dscnd
- the fragrance you can't ignore
Overview
Let’s explore the imperfect, in a world dominated by glossy, picture perfect portrayals of the reality! ‘dscnd’ in many ways represents the direction our planet is heading because of the destructive human influence.
Goal
Develop a product from scratch, and create awareness about an important topic.
Skills
Concept & Product Development | Creative Direction | Copy
Other
The proceeds are donated to an environmental charity
Like all fragrances, we went to nature for inspiration
What did we find?
Crisp eucalyptus, spicy white pepper, soothing violet leaf, calming cedar, and disturbing petroleum.
Staying true to our source of inspiration, we created a remarkable fragrance with issues.
You can close your eyes to reality,
but how long can you hold your breath?
dscnd – the fragrance you can’t ignore
